The event was in aid of Macmillan Cancer Relief, chosen as an appropriate cause as 4 out of 10 people in the UK will be directly affected by cancer at some point in their lives. The organisers explained, ?Imperial College is highly respected around the world and contributes significantly towards the ongoing cancer research; only with sustained investment will a cure for this widespread disease be found. Both Doctors and Scientists of the future have collaborated to raise money for a disease which requires committed long term funding: this altruistic event is original because it is being organised by those same individuals who seek to find a cure.?
Sponsorship from Creative Labs and Deloitte along with clothes and prizes from over 20 other sponsors and generous use of the venue meant that the full ticket price could be donated to charity, raising in excess of £10,000 from ticket sales alone.
The venue was "Sketch", a trendy Mayfair club where even the toilet blocks are a modern art concept. The show itself included clothes from the likes of Harvey Nicholls, Moschino, Sephora, Diesel 55, as well as some students' own creations, all modelled by students. It was divided into 6 main sections, with the theme, ?It?s only a matter of time...?
The first collection was "For Freetime," based on urban streetwear but described as "just offbeat" and fusing various cultural influences. The next section was "For Daytime" which took formal office wear as a starting point but turned it into something clearly better-suited for the catwalk than the office.
The first half ended with a section entitled "For Playtime" which many of the audience members seemed to find the most captivating, although this reporter cannot help but think that those individuals' attention was focussed less on what the models were wearing than on what they weren't.
The "Sometime?" section made this up to the models by allowing them to wear wedding dresses and tuxedos to open the second half. This was followed by the "Our Time" section, designed by Imperial's students, and finally the "For Night-time" section showed off cocktail dresses and evening wear.
This was followed by an after-party, kicked off by the ICSM "Funkology" dance club. Other attractions included a raffle, "Blind Auction" and "Gift Tree" (a sort of upmarket lucky dip) with prizes including holidays, MP3 players, designer clothing and champagne. Early indications suggest that these, along with cloakroom and other donations, brought the total sum raised closer to £15,000.
The event was certainly a massive undertaking, with credit and praise due to far too many people to list here, giving next year's organisers a tough act to follow.