Heads of Departments gathered at a recent Rector's Away Day unanimously agreed to relinquish the ban on using the Imperial College Crest to identify the College. The Crest, awarded to Imperial College in 1908 by King Edward VII, contains the college's motto: SCIENTIA IMPERII DECUS ET TUTAMEN (which roughly translates to "knowledge is the adornment and protection of the Empire"). Until recently the use of the crest on paper work, presentations and other publications which identify the College was expressly disallowed. Imperial College Union had a special arrangement to use the crest on regalia such as sports kits and society clothing. Other items which 'promote the history and heritage of the College' were also allowed to contain the crest such as chess sets, invitations to formal events, degree certificates and the cutlery at 170 Queen's Gate.
The controversial rebranding which happened under previous Rector, Sir Richard Sykes, saw petitions to 'Keep the Comma' and disgruntlement at the use of 'Two-tone Blue Arial'. The idea was to move away from the traditional shield and steer Imperial towards a more corporate branding.
Advice on the Imperial College Website has read: "The crest is an important part of our graphic identity. It is reserved for uses that promote the heritage and history of the College. It should not be used to identify the College today, for example on signage, publications, websites, stationery or presentations." With this stipulation now being removed we are going to have to hope that previous assertions from Communications that "an organisation can only have one visual device, or logo, to identify it. The use of others means it takes longer to identify us and gives our competitors an advantage" prove to be greatly misinformed.