Imperial College today launched the new ?Imperial College London? brand with a special issue of ?Reporter? (it does have Imperial College London written in the corner, but the ?IC? has vanished) and the appearance of dodgy looking signs across campus (pictured).
The Imperial College London brand has been in development for nearly a year and has prompted a petition to save the comma. Today is the first time most members of college have seen the new brand, and the initial student view appears to be one of universal derision. ?Rubbish?, ?bent? and ?horrible? were the comments from the first three students asked by this correspondent. Sir Richard Sykes, Rector of Imperial College, writes in his Reporter article that ?an atmosphere of understanding and support amongst the internal community is vital? ? but initial impressions appear that this will not exactly be forthcoming from the student body.
?We now have the tools to communicate clearly and consistently, simplifying the day-to-day tasks of producing letters, presentations, adverts and so on,? writes Sir Richard. ?If we work together with a real desire to meet the challenge, we can expect great things.?