With only 2 days to go before the Ball ICU Deputy President for Finance and Services, Mike Moate, is pushing for last minute ticket sales. The event will cater for food and transport for 700 people. Whether or not 150 additional punters can be found to join the 550 already confirmed, time can only tell but regardless of turnout, the agreement with Alexandra Palace is that 900 dinners will be paid for.
Adding to this, other costs such as entertainments and hire of technical equipment puts the overall break-even point at an estimated 1000 tickets. If the number of tickets sold remains at 550 then the overall worst case loss for the event is £10,566.50 however Mr Moate has asserted that at this stage the exact loss is unknown and could be reduced to £3,566.50. Mr Moate maintained that "every effort will be taken to minimise losses". Financial troubles aside, the DPF&S is "highly optimistic that it will be a successful event" and with 550 people in a venue of 1500 person maximum capacity, it seems likely that there will be at least sufficient punters that the venue will not feel empty. Equally fortuitously for those punters, large queues at the bar also seems an unlikely proposition.
Nonetheless it appears that this year's Summer Ball will join the long list of similar events at Imperial that have struggled to make a profit. Previous Balls were aided by sponsorship, both external and from college. Although some sponsorship from Shell has been obtained for this event it seems this will not be sufficient to avoid making a substantial loss.