First impressions are often lasting impressions. Therefore it is vital that we present a clear, consistent image if we are to raise our profile worldwide.
There are a number of core elements that form the foundation of the Imperial College London identity system, which contribute to the development of a strong brand. These components have been designed to bring consistency to the visual identity, while still allowing flexibility.
The Imperial College London logo is the 'touchstone' of our visual brand. It is the key identifier and always present in our communications materials. The logo is an original artwork and should never be recreated using a type format. The colour version should only be professionally reproduced to ensure colour match. Use a black version for local printing.
Our College colour is blue, supported by a wide range of colours and tints. White is an important colour in our clean, modern look.
Our electronic desktop typeface is Arial and is recommended for all desktop or internet applications. Meta is the principle typeface for print production.
The Crest is an important part of our brand. Used correctly, it will add character and the values of honour and tradition. The Crest is reserved for use in applications which promote the heritage and history of the College. All applications must be approved or licensed by the Communications team.